The previous years have been an excellent example of how the digital world is on a developing sprint. In times like these, staying ahead of the competition is your only chance at showing why you’re the best in the market.
In a world of rapidly changing trends, being one with these shifts is imperative to ensure you can incorporate them into your content. Not only does this help you to stay relevant, but also in line with consumer preferences.
As the new year draws closer, the prominent position of AI in content writing is undoubtedly something we’ll be seeing reign supreme in 2024. But what else?
Join me as I break down the role of AI in the upcoming years and the content writing predictions for 2024 below.
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How Can AI Tools Be Your Biggest Assets in Content Writing?
In 2023, content writers were under constant threat that we were going to be replaced by AI. This was primarily because of the advent of content generators such as Chat GPT, Bard, or YouChat.
While we can all take a sigh of relief at the fact that that’s not going to happen, there’s also a new revelation in favor of content writers. Did you know that AI can be your biggest asset for content ideation, generation, editing, and more?
This is a prime reason why 85% of marketers rely on AI tools for content writing, which is a 52% increase from 2022. If you think you’re falling behind, here’s how AI can be a complete power booster for your content writing commitments.
Summarizing Texts
As content writers, we can all relate to going through pages and pages of resources to craft the most informative copies for our readers. While the end result of doing this extensive research makes the hard work worth it, it’s also the task that most writers dread doing.
With AI, you can summarize as many documents, articles, and reports as you want and receive quick and accurate information that you can share with your readers.
Creating Landing Pages, Titles, and Meta Descriptions
SEO is like oxygen for your website rankings. Without it, you can bid farewell to your dream of getting your content to rank higher on search engines.
A landing page optimized with a meta description is one of the major aspects of SEO and can get your leads to transform into customers.
AI can effortlessly acquire the gist of your content and use its understanding to generate compelling titles, landing page copies, and meta descriptions.
Creating Content for Social Media Platforms
One way content writers attract traffic to their content is by promoting it on social media. However, with 91% of businesses using social media to aid their marketing efforts, users are being targeted with promotional materials left, right, and center.
This had them very picky with the type of content they interact with. Hence, writers need to create content that captures their audience’s attention immediately. AI is a remarkable solution to this problem.
You can first feed your audience persona into your content generation tool and then ask AI to analyze your article and extract key points from it that would appeal to your customers by converting them into attention-grabbing tweets and captions.
Not only does this help you out on days you’re not feeling very creative, but also combats the challenge of driving ample traffic to your long-form blogs.
Content Optimization
The to-do list of content writers is equipped with an infinite amount of tasks. Apart from writing, we also have to proofread and edit for grammatical errors, check for consistency in tone and style, optimize for SEO, and so on.
AI tools can save you from the period of procrastination that occurs before you attempt these duties by performing them for you while you calm down your nerves with a warm cup of tea. Some of these duties include:
- Monitoring grammar and spelling: AI-powered tools like Grammarly are adept at identifying and correcting spelling and grammatical errors in your text.
- Content creation and suggestion: AI tools can gauge your previously written articles to comprehend your niche and target audience and suggest relevant ideas and topics for future pieces. They can also generate entire articles based on the parameters you provide to them.
- Tone and style analysis: You can also instruct AI tools to suggest changes in your existing pieces to match a specific tone, style, or voice.
- Localization and translation: With AI, you can write content in different languages regardless of your proficiency in them. You can also adapt existing content to suit a desired region or culture.
The Top 3 Mistakes You’re Making by Using AI for Content Writing
If you’ve read the section above, you probably think that AI is the solution to all your problems associated with content writing. This is where you’re wrong. While AI can be the ideal fix for certain scenarios, it unfortunately doesn’t apply everywhere.
Here are the top 5 mistakes you’re making by using AI for content writing:
SEO and Keyword Research
Despite the unbelievable results they produce, AI tools do not have real-time data to support their conclusions. Hence, if you’re solely relying on them without any human expertise to generate keywords or for SEO research, you can end up with:
- Incorrect keyword choices
- Erroneous optimization tactics
- Missed prospects of effectively connecting with your audience.
Factual Accuracy
Yes, fact-checking is tedious, but unfortunately, it’s something that you have to do yourself. Depending on AI tools to fact-check or verify your work can put your company’s credibility and reputation in danger.
Generating Long-Form Content
AI is almost incomparable at generating captions for social media posts, short-form content, or product descriptions. However, when it comes to long-form content, it may struggle with getting the level of depth and complexity right that is required for such pieces.
Unlike a writer’s creative and reasoning abilities, AI cannot understand niche or detailed topics, resulting in vague and inaccurate content.
While it may be able to produce content centered on existing patterns or data, there’s a high chance that it’s still not emotionally resonant.
Beat Your Competition With These Content Writing Predictions for 2024 That Are Not AI
It’s impossible to have a discussion about the future of content writing without the mention of AI. But that’s not all that’s going to be hot in 2024.
As far as writing is concerned, here are the absolute banger content marketing trends you need to leverage in the new year:
Fostering an Emotional Connection Through Storytelling
For humans, it’s easier to remember moments that left an impact on them instead of those that just came and went by. Similarly, content that can tug at their emotions is more likely to be remembered by your readers than content that’s devoid of any emotion.
With 69% of companies increasing their budgets for content marketing in 2023, it’s clear that’s there going to be no scarcity of content on the web.
In times like these, materials that leave an impact will be needed to ensure that your readers can easily recall your brand and come back for more.
Storytelling is one aspect of emotional content that delivers an idea by binding it with a story. Not only does this make the conveyed message more memorable, but it also engages readers and establishes trust and loyalty.
The Rise of Snack-Sized Content
As content writers, we spend hours formulating the perfect long-form content because we’re perfectly aware of its positive impact on search engine rankings.
While long-form materials may get you in the good books of Google, short-form content is what’s going to keep your audience engaged. This has given birth to microblogging which is expected to be a big hit in the future years.
Of course, this doesn’t mean that you should ditch long-form articles entirely. This post itself is way above 1000 words. But try to balance your content strategy with short and long-form copies to get the best of both Google and your audience.
Optimize for Voice Search
Did you know that 2023 saw an increase of 1.7 million people from 2022 who started using voice search to browse the web? Predictions indicate that this figure is going to increase more in 2024 and its subsequent years.
So, if your content is not optimized for the search engine, you’re missing out on a massive amount of traffic, and there’s no way that any writer is going to be okay with that!
To utilize this trend, you need to focus more on using long-tail keywords that your target audience is likely to use for their online searches.
Personalization, Personalization, and Personalization
As suggested above, the internet is drowning in heaps of content. At the exact moment that you’re crafting an article, there are several other writers who are probably working on the same piece or have already published their copies on that topic.
So, there’s no way that your content is unique, considering the multitude of alternatives one can find for it on the search engine.
In this crowd of articles of the same type, personalization allows you to make your web page feel like home for your readers.
Imagine going down your street to reach your house. There are going to be several houses, much like yours, on your ride home. But you will obviously stop at your house because its design speaks to you.
In the same way, personalization is designing your content to make your readers relate to it and make them feel like it way curated specifically for them in mind. Going forward, this is one of the content writing trends you need to embody in your writing.
FAQs (Frequently Asked Questions)
Bottom Line
The content writing industry is bound to change with every passing year, and this is largely due to the changing interests of your target market. To remain relevant despite these changes, it’s essential to understand the future of content writing and adapt your writing style accordingly.
With this guide, you’re covered for 2024 and can confidently take the new year by storm with your power-packed and trendy writing skills. As for the years to come, stay in touch, and you’ll follow suit. Until next time!
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