Have you ever googled something and wondered why some of the articles and featured snippets appear on top search algorithms or are ranked highly by Google? In contrast, others sit unrecognized on the last few pages.
This is where search engine optimization (SEO) steps in shaping your content and making it the best fit for the top Google page. As Phil Frost wisely put it, “Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.”
SEO is a broad term that is much more than just adding the most searched keywords to your article and waiting for it to get a ranking. It has two major sub-parts: Content SEO and Technical SEO.
Keep reading as I dig deep into the differences between the two domains, hence forming a connection between them and knowing how they go hand in hand to provide user-friendly content.
What Is Content SEO?
Content SEO revolves around forming engaging, informative, and pertinent content that not only appeals to the users but also fills the demand of high Google search algorithms to be ranked in at least the top five. /
Various factors that set the foundation of content SEO are listed below.
Appropriate Use of Keywords
Have you ever noticed that whatever phrase or keywords you search on Google, the first few articles have more or less similar words written in bold or italics? It’s all a part of content SEO.
Content SEO is entirely based on appropriate keyword research that is in demand from the customer. It involves adding words that are most likely to be searched by the audience in that particular niche.
If you find it hard to do appropriate research, putting yourself in the audience’s shoes is always a good idea.
Imagine what you would search for in that particular niche, look for the demand and competition of the word, and make it a part of your content.
Always remember the power of long-tail keywords, as they have the least competition!
Offering Quality Content
Adding the right keywords is an essential but not the only part to keep your audience connected till the end. Another vital feature of content SEO is offering high-quality content to your users.
This can be done by following these simple steps:
- Provide enough accurate information
- Add references where necessary to enhance credibility
- Use headings and subheadings
- Naturally use keywords and avoid overstuffing
- Subtly make use of keywords in subheadings
- Use various writing styles like shorter paragraphs and bullet points that enhance readability
Customer Experience Counts
Suppose your content is more on the informal side. In that case, an essential feature of content SEO is to enhance the user experience by optimizing the content page in accordance with the mobile view.
Make sure the content is easy to read on smaller screens by using short paragraphs, clear headings, and visuals.
What Is Technical SEO?
Technical SEO focuses on optimizing the infrastructure and technicalities of your webpage, making it ideal for drawing the attention of search engines rather than the users.
It is no surprise that 68% of online experiences begin with a search engine. Below are a few features that distinguish technical SEO from the traditional one
Sitemap Creation and Submission
Before stepping into the complexities of technical SEO, it is essential to know what it entails.
If you create a blog, Google crawlers will review your blog, and it will be shown in the search results if it meets the par of Google requirements.
Submitting a sitemap, an XML, to Google can help the crawlers navigate the types and locations of your pages, making it easier to get ranked.
Use of HTTPS
Another feature of technical SEO is HTTPS, which keeps your site secure, making it more attractive and trustable for the customers.
If the page reloading speed is the web page takes minutes to load even after having a great internet connection, users tend to quickly switch to another website if the first one is not loading.
This is where technical SEO plays a key role by focusing more on page reload speed and mobile optimization.
Do Content SEO and Technical SEO Complement Each Other?
Just like mental and physical health are crucial for a person’s well-being, content SEO and technical SEO add to the beauty of each other. Neither is sufficient on its own.
Content SEO keeps the visitors engaged once they have clicked on the URL of your page. But will it be enough if your page is not even in Google searches? No.
Technical SEO will play its part in displaying the search-optimized content on Google searches.
In today’s world of digital marketing, perfect SEO is the only way to go about content creation. While content SEO is more about keywords, the other one sets the foundation for engine crawlers to access the page and make it more audience-friendly.
Rather than choosing between them, embrace their powers and optimally use them to set the stage for the best content. Good luck with your future SEO endeavors!
Cyble Rizwan is a Senior Content Writer at SocialSharings. With more than 1.5 years of dedicated experience in copywriting and SEO, Cyble is deeply passionate about the digital world and follows the industry closely to stay on top of trends in digital marketing. Cyble is pursuing a degree in Digital Business and has written for several major brands such as Tenorshare, DOBA, and more.