The SEO guidelines we see today are starkly unrecognizable from their predecessors. Today, as Google’s algorithms are becoming increasingly competitive, marketers find themselves running on a hamster wheel trying to push their websites further up the search engine rankings.
If you’ve tried everything but haven’t seen the results you were hoping for, I’ve got the perfect solution for you.
Parasite SEO is a popular buzzword in the search engine market these days, and for all the right reasons. So, even if you’re a low-authority site, you can attract massive amounts of traffic to your website.
Sounds tempting? Let’s dig deeper into this parasite SEO in 2024 guide, how it can benefit your company, and the ways you can blend it with your marketing plan for a successful SEO strategy.
What is Parasite SEO?
Parasite SEO enables content creators and digital marketers to publish their blogs or content pieces on high-authority third-party sites that have already established a prominent position in the eyes of Google.
The purpose of this is to leverage the authority of these websites and expose your platform to their readers. This way, you can draw new users to your site without ranking on the top spots of search engine result pages (SERPs).
As more visitors enter your arena, your chances of acquiring new leads and successful conversions increase simultaneously. These backlinks make it easier for you to elevate your rankings in search engines.
How Does This SEO Strategy Work?
Parasite SEO is the strategic amalgamation of content writing and SEO techniques. The best part is that you don’t have to put all your previous ranking tactics aside for this. So, if you’re unsure if this is going to work, you can use it in addition to your existing content plan.
All you have to do is write an exceptional piece of written or video content between 500 to 1000 words and upload it on a website. Next, you can promote your piece with social signals or links.
The main essence of this method is to link back to your original website. Conclusively, there are various reasons why parasite SEO can be trusted to boost your SEO journey. These include:
- Google already trusts these websites, so even if your links are missing, you still have a chance to avoid the Google sandbox period. This is incredibly beneficial for new websites.
- It gives you an opportunity to secure rankings and links within a short time frame.
- Linking to high-authority external websites is a safer strategy for acquiring powerful backlinks than buying links and being penalized by Google.
- Authoritative sites possess considerable brand equity through which you can achieve high click-through rates (CTRs) in SERPs.
- If you’re planning to use keywords that exactly match your website content’s topic or too many LSI keywords with anchor texts, there’s a possible danger of being penalized by Google. However, trying the same tactic on an authoritative site negates the risk of being punished.
- As authority sites grow old, Google indexed more of their pages, enhancing their ranking power.
Unless Google introduces some major changes to its algorithms concerning large companies, such a strategy only seems to growing stronger in the upcoming years.
However, before utilizing parasite SEO, it’s vital to understand the following terms:
- Domain authority – Keep an eye out for websites that have high domain authority. Linking to these sites is a sure way of getting your links to rank high in Google Search.
- Optimize for keywords – Where there is SEO, there are keywords. Hunt for relevant keywords and include them in the title and rest of your content that will help you generate traffic.
- Citation flow – The citation flow, also known as the trust flow of a website or URL, indicates how powerful it is. According to Google, the greater the backlinks you can acquire from high citation flow sites, the more trustworthy you’d be. This is also referred to as a circle of trust.
- Backlinks – Before backlinking your website to a particular site, it’s essential to gauge the amount of backlinks that are already associated with it.
- Indexed pages – Google is a friend to big websites. Hence, analyze how many website pages of the host are indexed by Google. A strong website has a large amount of pages that are indexed by Google.
Parasite SEO in 2024 Explained Through Examples
Imagine you’re a tech blogger. To harness the power of parasite SEO, you can craft an insightful article on trending AI gadgets and drop in links to your actual website.
By clicking the links in your blog, users will be redirected to your website to access the complete guide and gain more in-depth information on the topic.
Now, think of yourself as an online business owner selling health supplements. In this scenario, answering people’s health-related concerns on high authority platforms like Quora while also mentioning links to your products can significantly escalate your brand’s visibility and hence your website’s traffic.
Parasite SEO creates a mutually beneficial situation for both parties by providing content to host websites and increasing the ranking of your website.
How to Implement Parasite SEO in 2024?
By now, you’re probably curious to find out the mechanism behind the implementation of Parasite SEO. While there’s no advanced science that goes into its execution, there are some things you should understand before you begin to apply Parasite SEO.
Browse for High Authority Publications Accessible to Parasite SEO
The first step toward publishing your content is to look for high-authority websites to publish your articles on. This can be done by searching the topic you want to rank for and then going through the top-ranking pages that appear.
The next step is to get familiar with those top-ranking websites that accept external links. For instance, if you’re planning to post on SI.com, you will utilize the authority and strength of the DR87 website.
Create Sponsored Content
While you can publish a Parasite SEO guest post, the chances of paying for sponsored content are higher. But you need not worry, as putting up paid sponsored content isn’t a bad thing to do and is rather a common practice in Parasite SEO.
For example, SI.com is a high authority domain that allows you to post sponsored content on their website and leverage their domain for Parasite SEO.
When writing content for your article, add relevant CTA (call to action) links for affiliate marketing. In such cases, a high authority domain won’t allow you to attach affiliate links in a guest post and will demand you to pay a few bucks and post sponsored content.
If you look at it, many of the Parasite SEO articles we usually come across are labeled as sponsored content.
Apply On-Page SEO Fundamentals
While this may seem like an easy task for SEO experts, budding SEO specialists are not aware of the time and effort required for on-page SEO.
The on-page SEO fundamentals need to be applied to your article because the website’s authority alone does not assist you in ranking on search engines.
For that purpose, your SEO service company can utilize tools like Ahrefs and SurferSEO. These tools will help you structure your content, add keywords, and reach the required keyword density.
Furthermore, don’t expect the authority alone to be in charge of ranking your content. Instead, take your time to optimize your content effectively.
Although your content being posted on a high-authority website will increase your SEO ranking, you need to remember that you’re dealing with highly competitive keywords.
For this reason, link-building your SEO content will help you be competitive by adding your website links to drive traffic and increase your ranking on the search engine.
As a general rule, keep in mind that if competitors are high authority pages having backlinks, then you’ll have to add backlinks as well to match their pace.
Black Hat vs White Hat SEO
Black Hat SEO
Black Hat SEO involves the use of unethical techniques by marketers to elevate their search engine rankings. It includes techniques like link farming, keyword stuffing, hiding links, link spamming, and using plagiarized content.
i. Link Farming
Link farming is an irresistible yet destructive technique that can hamper your hard-earned search engine ranking. This technique involves having a group of websites that link to each other intending to increase SEO rankings. However, as tempting as it sounds, hyperlinked websites don’t take into account the content quality.
ii. Keyword Stuffing
Keyword stuffing is the repetitive use of high-volume keywords whether or not they fit the content of the article.
iii. Hiding Links
This is an old technique that involves using white text to hide links so that they stay hidden from readers but can be detected by Google while ranking your content.
White Hat SEO
White hate SEO is the safest and most trusted way of climbing up the Google search engine. White hat SEO operates on techniques verified by Google. Some of these techniques include creating unique content, internal linking, and using relevant keywords to optimize website performance.
i. Creating Unique Content
As easy as it sounds, this simple point is neglected by most writers. Out-of-the-box content with relevant keywords and in-depth knowledge of the topic makes your article stand out and is one of the techniques to increase your ranking on Google.
ii. Internal Linking
Internal linking is the practice of organically linking back to your website. This requires you to have a pillar page that explains a topic in detail and then adding in anchor text that would lead readers to a specific page on your website.
iii. Using Relevant Keywords
When writing your article, remember that you’re writing it for your target audience. Therefore, browse the internet for suitable keywords related to your topic. By doing this, your website will be visible to your target audience, consequently driving more traffic to your website.
Optimize Your Content With Parasite SEO in 2024
Now that we’ve discussed what is Parasite SEO and its benefits let’s talk about how you can optimize your content using SEO tools.
Below are some ways AI SEO tools help you by analyzing your content and providing comprehensive insights to improve your website’s ranking.
AI tools can enhance the coherence and readability of your content. In addition, they provide suggestions on how to organize the information for the search engine.
These tools can help you spawn ideas and brainstorm outlines for your topic that align with the latest search trends. This cuts down the time and effort involved in creating your article.
SEO tools analyze your content and compare it with the latest search trends to generate keywords and phrases that can be used in replacement of the previously used words.
With the help of these tools, you can examine the strategies, the best-performing keywords, backlinks, and content creation tactics used by your competitors. By doing this, you’ll be able to identify your weak areas and refine your strategy to boost your search engine ranking.
These tools can assist you in creating rich and compelling meta titles and descriptions that will assist your website in increasing its search visibility.
While not many people are aware of image suggestion SEO tools, they are useful instruments that recommend appropriate images for your text to visually enhance your article and effectively capture your reader’s attention.
By harnessing the power of SEO tools you can save your time and effort whilst creating unique and optimized content that captivates your audience to learn more about your topic by visiting your website.
While Google continues to revise and upgrade its policies centered around providing user experience and value-driven content, it’s more crucial than ever to follow ethical SEO and standardized practices to grow your web visibility.
Parasite SEO is a strategic content management technique that helps you get to your target audience and generate traffic to your website without being flagged by Google.
If you wish to elevate your website’s presence on the search engine but are stuck somewhere, drop your queries below, and I’ll make sure to answer them in my next post. Until next time!
Cyble Rizwan is a Senior Content Writer at SocialSharings. With more than 1.5 years of dedicated experience in copywriting and SEO, Cyble is deeply passionate about the digital world and follows the industry closely to stay on top of trends in digital marketing. Cyble is pursuing a degree in Digital Business and has written for several major brands such as Tenorshare, DOBA, and more.