Reversing the Fate of Destination Living: From Desperate to Thriving
Destination Living, a luxury home builder based in Melbourne, faced significant challenges in generating website leads and attracting high-quality leads through Google Ads campaigns. Despite their reputation in the industry, they witnessed a decline in their business and contemplated selling it. In a last-ditch effort to revive their company, Destination Living turned to SocialSharings and the rest is history.
The Initial Struggle
The Turning Point
The Strategy
SocialSharings quickly analyzed Destination Living’s digital marketing efforts and identified the root causes of their struggles. They devised a tailored strategy to address the challenges, keeping in mind the luxury home-building industry and the target audience in Melbourne.
The Transformation
Over time, the combined efforts of Destination Living and SocialSharings began to yield promising results. The newly optimized website started generating a consistent influx of high-quality leads. Organic visibility improved significantly as Destination Living’s website climbed the ranks in search engine results pages. The revamped Google Ads campaigns delivered a steady stream of qualified prospects, elevating Destination Living’s brand presence and positioning them as the go-to luxury home builder in Melbourne.
Plan Of Action
Step 1
Website Transformation: SocialSharings initiated a comprehensive overhaul of Destination Living’s website. They enhanced its aesthetics, functionality, and user experience to resonate with the aspirations of luxury home buyers in Melbourne. By optimizing the website for search engines and implementing effective lead capture mechanisms, they aimed to generate a steady stream of high-quality leads.
Step 2
Targeted SEO Campaigns: Understanding the importance of organic visibility, SocialSharings conducted extensive keyword research and implemented a robust search engine optimization (SEO) strategy. By creating valuable content, optimizing meta tags, and building high-quality backlinks, they aimed to improve Destination Living’s online presence and attract potential clients actively searching for luxury home builders in Melbourne.
Step 3
Revamped Google Ads Campaigns: Recognizing the previous struggles with low-quality leads, SocialSharings performed a thorough analysis of Destination Living’s Google Ads campaigns. They refined the targeting parameters, created compelling ad copy, and implemented effective bidding strategies to attract qualified leads who aligned with the company’s luxury brand image. Regular monitoring and optimization ensured that Destination Living’s advertising budget was allocated wisely, maximizing return on investment.
142% Increase in Revenue from the Previous Year
With the implementation of the comprehensive marketing strategy, Destination Living experienced a significant 162% increase in revenue compared to the previous year. The influx of high-quality leads and improved conversion rates played a pivotal role in driving this impressive financial growth.
160% Increase in Conversions from the Previous Google Ads Campaign
The revamped Google Ads campaigns orchestrated by SocialSharings proved to be a game-changer for Destination Living. With refined targeting parameters, compelling ad copy, and optimized bidding strategies, the company experienced an impressive 160% increase in conversions compared to its previous Google Ads campaign. This optimized campaign effectively attracted qualified leads and maximized return on investment.
291% Increase in Organic Traffic
- Social Sharings' targeted SEO campaigns proved to be highly effective in boosting Destination Living's online visibility. As a result, the company witnessed a remarkable 291% increase in organic traffic to their website. This surge in organic visibility not only expanded their reach but also positioned them as a prominent player in the luxury home building industry in Melbourne.
45 Leads per Month on Average from the Current Google Ads Campaign
- Through continuous monitoring and optimization, Destination Living's current Google Ads campaign consistently generated an average of 45 leads per month. These leads were of high quality and aligned with the luxury brand image, ensuring that Destination Living was connecting with potential clients who sought their exceptional craftsmanship and exquisite living spaces.
From Desperate to Thriving
Buoyed by their newfound success, Destination Living experienced a complete reversal of fate. The company’s reputation as a luxury home builder in Melbourne soared to new heights, attracting affluent clientele seeking unparalleled craftsmanship and exquisite living spaces. Their once-dwindling business was now flourishing, with a steady stream of leads and opportunities for growth.
Result
